It's Meant To Be Thought

Reflection Journal Multi-Media Entry 3: Power of Advertising

People are affected by advertisements, however there are some that believe people make their own decisions and are not affected by advertisements. For example they argue that people can resist even subliminal messages. According to Kirkpatrick, who is a professor on marketing in California State University, there is no subliminal messages because subliminal means below our limit of perception . So how can subliminal messages affect people? However, he has not considered one thing. Actually people can perceive them but not recognize them completely. This cause to not remember what we saw or smell or heard clearly. But this does not mean we cannot be affected. I want to give an example to illustrate that clearly. Kirkpatrick stated that “...in a movie theater in 1957, the words ‘eat popcorn’ and ‘drink Coca-Cola’ were flashed on the screen at a speed no one could perceive. During intermission the sales of popcorn supposedly increased 58 percent and the sales of Coca-Cola 18 percent.”. People in movie theatre actually saw the words but they do not know that. Can we say they buy coca cola and the popcorn because of their own free will or the words they see lead to buy them? Another example is a research which is done by Duke University. They took two group of people in research.. Participiants was shown a video which they need to say which corner of the video the box appear and go quickly. However, what participiants did not know is that one group also saw apple logo which is quckly poped up in the video while the another group sees IBM logo in the same way. The researched reveal that participiants who saw apple logo were getting more creative than the others. As a result, we can say that people can easily be affected by what they are not aware of. Actually, people cannot resist what they actually does not recognize? So these advertisements affect people even people do not know.

Reflection Journal 3: Power Of Advertising

POWER OF ADVERTISING

Do you know that in 1991 Sweeden prohibited adevertisements during children’s private time or “In 2001, U.S. advertising expenditures topped $230 billion”? Why are governments banning advertisements or why companies are going through a lot of money for advertising? These bring us to one point. Advertising is powerful in affecting people and they gain this power by bombarding people with advertising and by appealing to people’s senses and emotions to make people buy things that people do not need or not want. Advertising affects people’s buying choices when they are shopping. Advertisers appeal to consumers’ senses and emotions in order to influence their decisions. First of all, advertisers can use sences to sell a product to a customer which does not need that product. For example, Lindstorm states that supermarkets are placing their bakeries near of the exits so that people can smell the “fresh baked smell” and they are willing to buy the products. This is not the only usage of scent. Advertisers have found a new crucial method which is called “sensory branding”. Before this method advertiserts thought that the most effective part of an advertisement is the visual part. But the reality is that when sight is used together with another sence, the power of effectiveness of advertisement is remarkably increasing. So in sensory branding, advertisers use at least two sence, such as smell and sight, together and they are making a link betweeen these sences and consumers’ emotions. Vanilla smell is a good example of this. As Lindstorm stated, there is vanilla flavour in breast-milk. This makes consumers assossiate vanilla scent with their childhood memory, fedding from your mother’s breast, and bring them to happines. That is why “Johnson & Johnson’s Baby’s smell” is always memorable. Smell is more effective than the other sences. In a research which is done in Georgia State University , it is found that “All of our other senses, you think before you respond, but with scent, your brain responds before you think.”. So when you are affected by a smell you like, it is too hard to resist this smell. Because you cnnot think before you take action. This makes smell one of the most powerful weapons in advertisers’ hands. Advertisers use scent and other senses to change our buying decisions. In conclusion, advertising can influence people’s buying choices by making people have to see advertisement everywhere and by using our sences and emotions. People cannot get rid of them while they cannot find a way to escape them and influence of them or while people cannot be aware of them. In this situation, it is undeniable to say that we can buy the same products without advertisements through free will.

Article Reflection Multi-Media Entry 2: Safe Web Surfing

First of all, I want to specify that the subject of the internet surfing makes me very interested because I like talking about media, technology, globalization, ideologies and movement of thought since these concepts have been determining the order and balance in our world for many years. The subjects of internet using and technology are the ones that I would like to study and search in my future career, because education also has been affected seriously from them and it has been experiencing changes in its main frame, I think. The Internet can be a confusing and dangerous place. Without a safety net, many people can fall into the danger zones of pornography, predators, online scams, Internet viruses, and spyware. With such free access to the Internet around the world, many have abused it as an opportunity to take advantage of others but there's no reason to fear the Internet. When used properly, with the right precautions and the right information; the Internet educates, positively influences, and provides a creative outlet for today's kids. We, as the teachers of the future, must be concious about the advantages and disadvantages of the internet and should teach about the facts to not only our students but also their parents in terms of education. In my opinion, education has been coming into prominence about commercial issues in many countries. My expectation from the future is that I want to have much more information about the subject and its relationship with education and technology. The changes in the technologies became the most appropriate for everyone, I think. The new advancements in the technology, especially in the world of internet are interesting for me because you have comprehensive knowledge of the subject. All I want to mention about internet, its subjects, demands and purposes are these for now in general.

Article Reflection 2: I Surf, Therefore I Am

I Surf, Therefore I Am

In this article “I Surf, Therefore I Am”, there is a teacher called Judith Levine states her ideas about students’ using Internet on their homeworks. I also want to reflect this subject because the Internet using is so common nowadays and it is so familiar to me, too. The author of the article argues that there are significant limits to the power of the Internet. She tells that her students do not use the Internet in order to read or do research. They don’t do their homeworks orderly or read scholarly articles either. She says that her students use the Internet in order to do only surf. Also she thinks that they are like trash fish and it is hard fort hem to tell a dead one-legged crab from a healthy sea bass. Scant on the world knowledge and critical thinking skills, they are ill-equipped to interpret or judge the so-called facts that they insert into their papers confidently but in no discernible order. For example, one of her students does his homework without even knowing what he is talking about just as copying and pasting from the Internet. She also gives many other examples like this one. I think she is right about this fact and I agree with her on the point that Internet is harmful when it is used out of the aim which points the right aspects for doing homeworks. Because Internet has a wide world which holds so many kinds of information, I think it has very negative effects unless the students know how to use it effectively. These information that is ready in the Internet also consists useful ones. We can say that it has current information and somehow positive effects on doing homeworks. All in all, Internet is both harmful and beneficial according to the users’ use, especially the students. This article is written in such a good way and I find the author’s ideas so logical and perfect.

Reflection Journal Multi-Media Entry 2: Sailor Moon

“From a far away place and time, earth’s greatest adventure is about the begin..” This is the motto of the “Sailor Moon” and I think it appeals the audiences very much. I want to mention about its characters in this part. Firstly, there are two cats. The black one is Luna and the second one is Artemis. These cats have special powers and they give power to the some warriors of planets. These warriors consist of mostly girls and they are orderly;

Sailor Moon–Usagi, Sailor Mercury–Amy, Sailor Mars–Raye,

Sailor Venus – Mina(the one with long yellow hair),

Sailor Jupiter – Lita, Sailor Saturn – Hotaru

Sailor Uranus – Haruka, Sailor Neptune – Michuru

Sailor Pluto – Setsuna and Tuxedo Mask – Darien. Tuxedo Mask is boyfriend of Sailor Moon. At first, these warriors have a loss of some parts of their memories and they have the ability of traveling into the time. They fight against the Dark Kingdom and Queen Beryl. Queen Beryl fight against the warriors of planets with different monsters or warriors everytime. But the sailors use their all powers in order to come over these evils.These are what I want to write about Sailor Moon in this part.

Fighting evil by moonlight
Winning love by daylight
Never running from a real fight
She is the one named Sailor Moon
She will...never turn her back on a friend
She is... always there to defend
She is...the one on whom we can depend
She is the one named Sailor.....
Sailor Venus
Sailor Mercury
Sailor Mars
Sailor Jupiter
With secret powers
All so new to her
She is the one named Sailor Moon
Fighting evil by moonlight
Winning love by daylight
With her Sailor Scouts to help fight
She is the one named Sailor Moon
She is the one named Sailor Moon
She is the one . . . Sailor Moon

Reflection Journal 2: Sailor Moon

SAILOR MOON

Have ever read a “Manga”? Do you watch “Anime”? If you are not familiar with these words, let me tell you what they are. I’m going to mention about the anime “Sailor Moon” in this journal and I want to begin with these questions in order to warm the readers to my article. The words of “anime” and “manga” emerge from the language of Japanese, so we can say that they are particular to Japan. A manga is kind of cartoon that is drown and written in Japan. Mangas are also differed from cartoons with their sharp lines. Moreover, they have been popular all around the world since they first came out in Japan. They also have so many different scenarios and most of them adress their fans’ desires. I am one of the great fans of mangas and I find them so engaging. There are plenty of mangas that really worth reading and if you haven’t ever read yet a manga, I strongly suggest you to read one immediately. I know it has been a long entry for manga but I really think that it is worth writing for mangas because they are so special for me. By the way, as for the subject of “anime”, they are the cartoon state of mangas. I think that they are also special for me because I find them so attractive than normal cartoons. In addition, their soundtracks are great. Japanese people know how to do this job. I also want to say that the animes have so much quality. As for the “Sailor Moon”, it is one of the most famous animes in the world. Years ago, I first began to watch animes with this one. At first, it seemed to me that it is a cartoon which is a type that only girls watch it because it consists of so many girls who are warriors of planets but I realized that it is so nice and animes call everyone. Sailor Moon comprises of 5 seasons, 200 episodes. Usagi Tsukino is the lead character and just a normal 8th grader: a bit lazy, a crybaby, and not the best student; but a great friend with a big heart. Usagi's normal life changes forever when she meets a talking cat named Luna who gives her a magical broach, which can transform her into the soldier of love and justice, Sailor Moon. Usagi must find the other Sailor Soldiers, Moon Princess, and a powerful stone known as the Imperium Silver Crystal in order to defeat an evil enemy. This enemy is also searching for the Crystal and if it falls into their hands, the world as they know it could end. Also there's Tuxedo Mask, a masked man with hidden intentions but Usagi hopes for him to be an ally. So the anime develops under their relationships and events. These informations are what I want to give at first. Because it is a fluent anime, I advise you to watch and learn their adventures which they came up. Enjoy watching! :)